MGT-MKT · Beginner
Marketing analytics and AI
Measure and improve marketing with data: customer segments, campaign performance, SEO and web analytics, attribution, churn and personalisation with generative AI tools.
- Self-study hours
- 33
- Class hours
- 29 (15 at beginner depth)
- Lessons
- 10
- Free certifications
- 1
- Library resources
- 7
✓ All 10 lessons expert reviewed
What you will be able to do
- Segment customers and measure campaign results
- Read web analytics and attribution and spot what drives conversions
- Use generative AI for content and personalisation without losing brand control
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