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Recommendations, demand forecasting and customer analytics.
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↗ External site
Marketing Analytics (IIT Kharagpur)
Using data to understand customers: segmentation, customer lifetime value, pricing and measuring campaigns. Free to learn on NPTEL; the certificate needs a proctored exam with a fee.
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↗ External site
The Analytics Edge (MIT)
MIT Sloan's hands-on analytics course: regression, trees, clustering and optimisation applied to real business cases in retail, healthcare and sport.
MIT OpenCourseWare
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