Retail, E-commerce & Consumer Goods

Recommendations, demand forecasting and customer analytics.

All levels Beginner Advanced Expert

Beginner

Start here. No background needed beyond school maths.

Marketing Analytics (IIT Kharagpur)

Using data to understand customers: segmentation, customer lifetime value, pricing and measuring campaigns. Free to learn on NPTEL; the certificate needs a proctored exam with a fee.

NPTEL

Course Beginner ↗ External site

The Analytics Edge (MIT)

MIT Sloan's hands-on analytics course: regression, trees, clustering and optimisation applied to real business cases in retail, healthcare and sport.

MIT OpenCourseWare

Advanced

Once the basics are comfortable.

Course Advanced ↗ External site

Recommender Systems Specialization (University of Minnesota)

From the team that pioneered recommender research: non-personalised and collaborative filtering, matrix factorisation and evaluating recommenders. Free to audit on Coursera; the certificate is paid.

Coursera

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