Mini-project
Retail, E-commerce & Consumer Goods
Price elasticity and promotion planner
Estimate how sales change with price for different products and plan promotions that raise profit.
The brief
A discount that doubles sales can still lose money. Using sales and price history for products, estimate each product's price elasticity, find which ones respond to discounts, and recommend a price or promotion for each that raises profit, not only volume. Good looks like: elasticities with ranges, profit calculations that include cost, and a short list of products to never discount.
What you will build
- Load sales and price data for 20 products
- Control for season and product effects
- Estimate price elasticity for each
- Simulate profit for different prices
- Recommend promotions
- Present the results to a category manager
Free, open data to build it with
Sign up free to get the data and links
It takes a minute with your email. AiTeky Pass (₹999/month or ₹9,999/year) is free for your first 30 days.