Mini-project
IT, Software & SaaS
Start-up unit economics and runway model
Build a model of customer acquisition cost, lifetime value and cash runway for a start-up idea.
The brief
Many start-ups run out of cash because each customer costs more to win than they ever pay back. Build a model for a start-up of your choice that shows acquisition cost, margin, churn, lifetime value and runway under three scenarios, and tells the founders what must be true to survive. Good looks like: every assumption visible, a scenario switch, and a clear statement of the break-even customer count.
What you will build
- Choose a start-up idea and write its assumptions
- Model customers, revenue and costs monthly
- Compute CAC, LTV and payback period
- Add best, base and worst scenarios
- Find break-even and runway
- Pitch the findings to an investor
Free, open data to build it with
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