Business and domain analytics
Marketing and Growth Analyst
Also called: Digital Marketing Analyst, Growth Analyst, Marketing Data Analyst
Measures campaigns, customers and channels, and uses AI to target, segment and forecast.
- Skill Packs
- 9
- Class hours
- 238
- At 6 hours a week
- about 10 months
- Free certifications
- 9
- Library resources
- 51
- Interview questions
- 100
✓ All 105 lessons expert reviewed
Your route. Follow the path in order and finish the capstone before you apply. Your goal is a portfolio project and interview practice you can show in the next few months.
Industry 5.0 · this path teaches 0 of 3 pillars
+ 🤝 Human-centred: add I50-HUM+ 🌱 Sustainable: add I50-SUS+ 🛡️ Resilient: add I50-RES
1. Foundation
3 packs · 78 hours
The base every pack after it builds on.
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1
Excel and spreadsheets for analysis DAT-01 Beginner
26 hours 11 lessons 📚 6 library resources ✓ Expert reviewed ❓ 10 interview questions
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2
Statistics and probability DAT-03 Beginner
24 hours 10 lessons 📚 8 library resources ✓ Expert reviewed ❓ 11 interview questions
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3
Generative AI at work: Copilot, ChatGPT, AI agents and no-code automation WRK-01 Beginner
28 hours 17 lessons 🎓 2 free certifications 📚 8 library resources ✓ Expert reviewed ❓ 8 interview questions
2. Core skills
3 packs · 87 hours
The skills the job is made of.
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4
Marketing analytics and AI MGT-MKT Beginner
29 hours 10 lessons 🎓 1 free certification 📚 7 library resources ✓ Expert reviewed ❓ 6 interview questions
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5
SQL and databases FND-03 Beginner
32 hours 13 lessons 🎓 3 free certifications 📚 8 library resources ✓ Expert reviewed ❓ 16 interview questions
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6
Business intelligence with Power BI, Fabric and Tableau DAT-05 Beginner
26 hours 10 lessons 🎓 1 free certification 📚 6 library resources ✓ Expert reviewed ❓ 10 interview questions
3. Specialise
1 pack · 23 hours
The depth that sets you apart in interviews.
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7
Low-code AI: Copilot Studio and the Power Platform LCA-01 Beginner
23 hours 10 lessons 🎓 1 free certification 📚 8 library resources ✓ Expert reviewed ❓ 7 interview questions
4. Prove it
2 packs · 50 hours
A capstone project, then portfolio, resume and interview practice.
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8
Capstone project CAP-01 Advanced
24 hours 9 lessons ✓ Expert reviewed ❓ 8 interview questions
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9
Career readiness: portfolio, resume and interviews CAR-01 Beginner
26 hours 15 lessons 🎓 1 free certification ✓ Expert reviewed ❓ 24 interview questions
Add your edge
Optional packs that make you the candidate for a particular sector or degree.
Your branch · Pick the one that matches your degree.
- Business analytics for managers
- Finance analytics and fintech
- Accounting, taxation and audit analytics
Your industry · Pick the sector you want to work in.
Sign up free to see the free certifications and interview preparation for this role
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